Rutgers EMBA Beijing Program with the Canadian China Business Council and the British Chamber jointly presents a Breakfast Seminar on:

“THE GROWTH OF SOCIAL MEDIA
AS NEXT GENERATION MARKETING”

By
Professor Rachel Napear
Entrepreneurship Strategy
Rutgers Business School

8 APRIL 2010 (THURSDAY), 8:30am – BEIJING

Overview:
In this seminar, Rachel Napear will discuss the role of social media in generating marketing interest, as well as the recessions influence on social media’s growth in marketing. Through the use of specific case examples from the private sector, Professor Napear will analyze the effects of social media and how it has shaped marketing over the past several years by focusing on its low startup costs, vast audience and limitless potential. Additionally, she will elaborate on how the economic downturn has boosted social media’s presence in lieu of traditional marketing venues, such as print and television advertising.

Presented by: The RUTGERS Business School EMBA PROGRAM.
"On the cutting edge of knowledge most preferred by expatriates and senior managers of foreign companies in China"

RSVP is required. Please confirm your attendance with the Rutgers EMBA Beijing office by e-mail to emba_bj@rutgersinasia.com OR call 010-5877 1706 / 5877 1707 before 5pm Tuesday, April 6th by providing your name, company, phone number and email address. Click Here to Register Online.

Bio: Rachel Napear has more than ten years of experience in managing and implementing public relations campaigns. Having founded her own companies, she has extensive experience and success in creating effective marketing and mail campaigns to help clients increase profits and reach new customers. In 2006 Ms. Napear graduated from the Executive MBA program at Rutgers University, Newark and has returned to her alma mater as a professor teaching entrepreneurship to a new class of Executive MBA students. In 1998 Rachel earned her BA in Philosophy and BA in History from Marquette University.

Next Beijing Intake Starts in September 2010
Complete the Complimentary Online Application Form at:

www.RutgersInAsia.com
business.rutgers.edu/iemba