• Search Engine Optimization (SEO)
Starts February 13, 2012

Program Overview
Whereas traditional marketing focused on "pushing" your message to customers, today's new customer expects to find your product or service in a way and at a time that fits their schedule. This new "pull" paradigm requires firms to rethink their marketing strategies and to master the strategies and tactics to be found by searching customers.

This course will train you to succeed in the challenging and far-reaching world of SEO. Taught by leading practitioners who are staying current and up-to-date with the latest technologies and tools, this program will provide you with the conceptual framework and practical skills and tools to outcompete your competition using this new "pull" model of marketing

• Social Media Marketing
February 6, 2012

Program Overview
From Facebook to LinkedIn, Twitter and YouTube – firms and individuals are embracing social media platforms at an ever-increasing pace. This unique online program addresses the many issues surrounding this new phenomenon and provides a roadmap to help individuals and firms navigate social media to gain a competitive edge. Faculty members lead students through the online program by providing feedback on assignments and hosting weekly live "Virtual Office Hours".

• Web Analytics
January 9, 2012

Program Overview
Web Analytics is the key to understanding how to unleash the potential of digital marketing. The old advertising saying of "I'm wasting half of my marketing budget, I just don't know which half" is no longer true with the tools and trategies at a marketer's fingertips.

Having the tools and power to measure, however, is only half the battle. Understanding how to apply the information and turn it into knowledge that can drive business results is what differentiates good companies from the great ones.

For more information, please email emba_beijing@business.rutgers.edu

------------------------------------------------ Past Event -----------------------------------------------

25 AUGUST 2010 (WEDNESDAY), 6:30pm
"Technology, Globalization, Bubbles, and Wealth"
Professor Miklos Vasarhelyi, Ph.D

Technology is the accelerator of our current business cycles. Today's years present dramatic changes that used to take generations to occur. Globalization is not about outsourcing but a deep change process that strongly affects our every day well being. Globalization and technology are creating a new macroeconomics that leads to economics displacement, bubbles, and rapid collapses. Globalization, technology, and bubbles are creating mechanisms of rapid wealth displacement and replacement

12 MAY 2010 (WEDNESDAY), 3pm
“Pitching for Success: How to Present and Pitch a New Business Idea”
Professor Ben Sopranzetti, Ph.D

Do you have a business plan and looking for ideas on how to present your business ideas to potential funding sources?

April 8, 2010
“The Growth Of Social Media As Next Generation Marketing”
Prof. Rachel Napear

Through the use of specific case examples from the private sector, Professor Napear will analyze the effects of social media and how it has shaped marketing over the past several years by focusing on its low startup costs, vast audience and limitless potential.

March 3, 2010
Innovation and Creativity
Prof. Gordon Smouther

This one-hour seminar will explore the use of practical tools that can be used to drive personal and team creativity. Learn the basics of mind maps, affinity brainstorming and more …

August 19, 2009
RESET: Ways to grow through, not just go through, these challenging economic times!
Prof. Jim Smith

This RESET presentation highlights myriad thoughts to consider as one develops a pattern/routine for successfully dealing with today's chaotic realities.

July 29, 2009
Stimulus Plans, Budget Deficits and Long Bonds: What Lies Ahead
Prof. Farrokh Langdana Ph.D.

Topics to be included:
* The Global Stimulus Packages
* The Macroeconomic Outlook
* The Warning from the Long Bonds

July 3, 2009
New Venture Financing: Looking Through an Emerging Market Lens
Prof. Ben Sopranzetti, Ph.D.

In this seminar, Dr. Sopranzetti will discuss the forms of new venture financing (bootstrapping, angel investors, venture capital, strategic partners, debt, and hybrid securities) and will provide strategic advice on how to best pitch your new venture to financiers. Dr. Sopranzetti will also discuss valuation tools, with specific attention paid to comparable analysis (P/E, EV/EBITDA, etc.).

July 1, 2009
The Financial Meltdown: Causes and the Impact on You
Prof. Ben Sopranzetti, Ph.D.

In this lecture, Dr. Sopranzetti will discuss the root causes of the credit crisis. He will explain the nature of collateralized mortgage obligations, credit default swaps, negative amortization loans, and mark to market accounting and how the combination of these things resulted in a toxic cocktail for the global economy. He will also give his perspective on investments, inflation, and corporate liquidity and performance.